Sales of teas and other herbal products have climbed steadily over the last several years, so the marketplace is growing all the time. However, the number of herbal product suppliers is growing as well. This means that if you want to stand out from your competitors, you have to develop a robust marketing strategy. Moreover, that strategy needs to include a number of channels.
Success is possible, and many herbal product companies have increased their revenues and attracted new customers online. But if you’re not sure where to get started, it can seem impossible. Here are a few ideas that will get you on your way.
Herbal Medicine Scenario In India• Herbal medicines must be now manufactured under Good Manufacturing Practice (GMP) to ensure the quality of the finished product and also demonstrate safety.• The Traditional Herbal Medicines Product Directive does allow medicinal claims to be made on the label of the final product, although restrictions do apply on the final wording. Other terms sometimes used to describe them include natural medicine, non-conventional medicine and holistic medicine.
In this increasing world of research it is vital to move back to the nature’s resources.• India will provide us the recognition and market that require to enter different countries by giving the provision of large population to cater with & the ever increasing health concerns.
Create useful guides
Consumers are rapidly turning to herbal products for their health and beauty needs, but that doesn’t mean they know what they need or the potential side effects that may come from taking certain herbs. Yes, you want consumers to buy your products, but you stand a better chance of making those sales—and gaining consumer trust—if you offer useful information about buying and using them.
The best way to do this is to provide extensive information for all of your products. In addition to an A-to-Z guide to herbs and supplements, you should also answer consumer questions such as:
- How should I use this herb? Can I drink it or use it as aromatherapy?
- How much can I use at one time?
- Are there any side effects?
- Can I use it with certain medications?
Going into this level of detail not only establishes your credibility—it also protects you and you customers from potential harm.
Don’t ignore your best customers. Who are your best customers? The repeat ones. Yet how many companies work hard to get new customers, and then ignore them. What are you doing to continue the conversation? A newsletter is an ongoing conversation that helps customers feel confidence in your company and services, without your having to sell all the time. This way you build trust, loyalty, and repeat business.
Become a traffic cop. With Facebook, Twitter, blogging, newsletters, webinars, videos, podcasts, and more, there are many ways to get traffic to your site. What works? They all work, but not if you do them all at once.
Have a strategy. Too many natural products companies put up a website and then wonder how they will get traffic. With millions of competing websites, and it’s a noisy world out there. You need a solid strategy to get traffic, or your site will become a ghost town. The market for herbal products continues to grow, but the only way to capture new customers of this market is to create a plan to reach them online.